Dr. Stephen Weiss’s “Like Father Like Son” Research
Studies have shown that despite widespread advertising campaigns in Zambia, only 11% of men are willing to undergo male circumcision. Dr. Stephen Weiss of the University of Miami believes this is a problem that must be solved, and is currently conducting research to develop the optimal “culturally tailored EIMC intervention…(that) will utilize a family-oriented approach, using pregnancy as the pivot to encourage couples to consider EIMC for their male neonates and VMMC for all eligible family members.” So, in other words, leveraging interfamily relationships to conduct effective social engineering.